Microsoft’s Dancing Surface Movement feature is the best tablet ad this year?

WP Central Microsoft's Dancing Surface Movement feature is the best tablet ad th

Microsoft has just started its ramping up efforts to begin promotion of its upcoming Surface tablet. It kicked off in full with the Surface Motility ad that was aired during idiot box show Dancing with the stars.

While many of united states of america have wondered near the effectiveness of the ads it looks every bit though initial ad has scored high with consumers according to advertizement analyst company Ace Metrix.

The ad, which scored 674, beats out both iPad and Samsung's attempts then far this year. Also of annotation is where it garners the nigh points, notably in the 'change', 'want' and 'attention' areas of the survey. The advertisement, of course slots into a dance segment with a dance orientated theme, it's a bang-up way to keep the already existing audience engaged. Peter Daboll, CEO of Ace Metrix had this to say about the results:

"iPhoria is wearing off in the tablet market, and the introduction of the Surface has given Microsoft quite a few 'cool' points among consumers. The new Surface ads have flipped the 'Mac vs. PC' entrada on its head introducing intense aspiration amid consumers, equally evidenced by very high 'change,' 'desire,' and 'attending' Ace scores."

WP Central Microsoft's Dancing Surface Movement feature is the best tablet ad th

It's adept that the results of the advertizing are positive, if consumers are switched on to the new tablet from Microsoft and then the marketing is doing its job. The launch of Windows viii and the Surface RT nowadays a few problems for Microsoft, information technology'southward a huge alter both in what Windows will look and work like and it'due south the first fourth dimension they take made a computer. Concerns are already being raised at how Microsoft tin make sure the average Joe on the street knows that a Surface RT device won't let them to install any existing programs in the way they have come to expect over the years.

When it comes to Windows launches, Microsoft hasn't exactly had a good track record on getting its message across so it's good to meet they are getting some kudos for the get-go of the entrada. There is a huge story to tell consumers about the changes ahead and we're expecting this is simply the showtime. At present there are no ads showing here in the United kingdom for Surface, even though it'due south available and people are buying them. The iPad is going to testify a hugely hard competitor so we'd assume Microsoft is about to unleash a concerted global effort rather than focusing only on the US market.

Pre-orders are now starting to run out, stocks are now gone in the The states with Canada and the UK showing signs of depletion. There are now reports of delays to those pre-orders, I myself received notification this morning that my Surface will now arrive on the 2d of November. Information technology seems the Surface movement has started.

Nosotros'd like to know what you thought of the ad and how Microsoft could best convey its coming changes.

Source: MediaPost via Neowin

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